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Pepsi India Launches New Contest On Social Media; Promotes It Vigorously!
The one thing that I must credit Pepsi India with is its focus on targeting the youth of the country. They know what attracts the young – cricket and Bollywood – and they poise their tactics so as to...
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This Women’s Day, SellMojo Offers Ladies The Chance To Set Up Their ‘Facebook...
E-commerce is booming in India and we at WATBlog have been diligently following the trends of this particular industry. A strikingly new and interesting dimension to the e-commerce industry is the rise...
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On Women’s Day, Plan India (NGO) Launches A Fund-Raising Web Application To...
While e-commerce companies, restaurants and pubs are pleasing women this Women’s Day with discounts and offers, NGOs are capitalising on this day to promote causes related to the girl child and/or...
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Wishberry.in Makes Crowdfunding Cool! [Updated]
Charity and Philanthropy are not hard-wired in the Indian way of life. We are not used to the concept of donating liberally to causes that merit our attention or deserve our heartfelt empathy. However,...
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Twitter To Release Archives In 12 Languages Including Hindi
Twitter has announced that it will launch the archives in 12 languages including Hindi. The archives up until now were available only in the English language. Dutch, Farsi, Finnish, French, German,...
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50% Of Indian Mobile Phones Users Don’t Access Security Solutions: Report
Digital and online security is a much debated upon topic. For one, the all-pervasive nature of technology and digital devices cannot be undermined in modern life. We all are glued to our phones and...
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Facebook *May* Introduce Hashtags
Wow. The title says it all. Most of us who are currently in our early, mid-twenties spent our late teens hooked on to Facebook. It was all so exciting – to be able to share your thoughts, + cheesy...
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IIT-Bombay Insight Team Launches ‘Facebook Social Reader’
The Insight newsletter team of the Indian Institute of Technology, Bombay (Mumbai) has launched a Facebook Social Reader along the lines of the Washington Post Social Reader Facebook app. For the...
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eBay Celebrates 8 Years In India With The ‘Way Too Fab’ Campaign
eBay is among the most trusted brands in the Indian internet market. And this month this massive e-commerce marketplace turned 8! With a view to celebrate its presence and growth over these 8 years in...
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Planning Commission And National Innovation Council To Organise ‘Hackathon’
Don’t let the name of the event fool you. No, the Planning Commission (PC) and the National Innovation Council (NIC) are not calling ‘hackers’ in the traditional sense of the term to test how strong...
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Heineken Launches Campaign To Recruit A ‘Social Reporter’ From India For UEFA...
Heineken has the knack to come up with brilliant ads and concepts that tend to go viral. A couple of years ago, they had launched a commercial with a group of boys ‘screaming’ (just like the ladies)...
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23% Women Are Entrepreneurs And 77% Are Employed – ApnaCircle.com Survey
ApnaCircle.com is a social media platform for professionals. Business, career and networking are the three pillars on which this social media site is built. In the recent past, ApnaCircle.com, which...
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Techzone To Provide Mobile And WAP Based Content For ‘Rise Of The Zombie’
Behold! ‘Coz the Zombie is coming to your mobile phone. Techzone, a player in the Indian VAS industry, has tied-up with the new Bollywood zombie movie on-the-block (aptly) titled ‘Rise of the Zombie’....
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Google+ Gets An iOS And Android Update
Google+ is one social media platform that has been under the shadow of the more popular ones for a while now. While Twitter, Tumblr, Instagram and the often criticised Facebook seem to be the toast of...
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Disney UTV Digital Launches UTV Stars App For iOS And Android
There finally is a one-stop shop app for all you Bollywood buffs out there! Disney UTV Digital has launched UTV Stars – Movies and Videos that brings all the latest news from Bollywood along with UTV’s...
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MakeMyTrip.com Adds Inventory Of TaxiForSure.com To Its Database
Makemytrip.com is well on its way to consolidating its position in the online travel market. One way that it is achieving this is by expansions/acquisitions and the other way is by adding partner...
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MagicBricks.com Introduces Times Property Virtual Expo
Real estate hardly ever goes through a dull moment. No matter the exorbitant property rates and the continuous debates that surround it, the ever-increasing number of high-rises and the...
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Techzone Launches ‘Magic Voice’ In India
After tying up with the latest Bollywood zombie movie – Rise of the Zombie, Techzone has now introduced ‘Magic Voice’ in India. Magic Voice is a patented IVR application that is developed and marketed...
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Symantec Conducts ‘Mobility Survey’ For Consumers & Businesses; Draws...
Symantec has unveiled the findings of two surveys, the ‘Symantec State of Mobility Survey 2013’ which focuses on key trends in the enterprise mobile space and the ‘Norton Cybercrime Report 2012’ which...
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Myntra.com Acquires Fitiquette
After Sher Singh, Myntra.com has added another acquisition to its kitty. This time it is San Francisco based Fitiquette, a technology solution which is a one of a kind virtual fitting room. Given that...
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